FEDERAL
BIDSCALE - Evaluation Tool
Organization
BIDSCALE
Project
EVALUATION TOOL
New Digital Contracting Operations Platform for Federal Government and Industry.
iNTERACTION
visual design
DESIGN SYSTEM
USER EXPERIENCE
USER TESTING
DESIGN STRATEGY
Project Overview
Federal contracting is a $700 billion industry managed by approximately ~60,000 contracting officers. Bidscale's belief and mission was empower government and businesses in the process through an Software-as-a-service platform brand new , designed and built from the ground up.
CHALLENGE
Using the official federal website, Sam.gov, as a baseline, our main objective was to completely overhaul its user experience with a much more intuitive interface and a fresh design, which currently does not cater to the needs of modern users. The existing website needed more intuitive navigation, robust features, and a professional design, making it difficult for federal agencies and businesses to use, whether experienced or new to the federal procurement scene. We took it upon ourselves to simplify the contracting, procurement, and acquisitions process and make it more accessible to all user types by developing a sleek, professional, and user-friendly design that exceeded our clients' expectations.
impact
We were able to reduce our clients contracting evaluation process by 40%, eliminating the need of paper trails.
MY ROLE
Principal Product Designer
User Tester (usertesting.com)
TEAM
4 Engineers
Product Manager
Data Scientist
Jr Designer
Intersecting Strategy with Design
Through a meticulous process of strategic discovery and integration of our findings into the design process, we were able to effectively communicate a brand for Bidscae. We conveyed the most authentic brand elements in every design feature to accurately represent Bidscale. By completely revamping their logo and establishing a fresh color palette, we brought new vigor into Bidscale. We seamlessly interwove their passionate strategy into every aspect of the elevated brand identity to establish Bidscale as the truest version of themselves. As a result of our efforts, we successfully fused strategy and design, ultimately revitalizing Bidscale's brand identity. Our approach was a shining testament to the effective synergy between strategy and design, leading to a highly successful outcome.